Before and After For Dr. Schechtman (Orthodontist)

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What is more important than your website?

Obviously, your website is the hub of a lot of your marketing, even word of mouth referrals. People will go on to Google, they’ll put in your business name, pull up your website; and your website is the image of your brand, the image of your business, your practice, and it’s extremely important. But today […]

Why do you need a mobile website?

So why are mobile websites so important? I’ve already got a website for the computer, now I need another website, for a mobile device. Well, the main reason why mobile websites are so important today is because everybody is on the go. And mobile traffic accounts for over a third of all internet traffic so […]

Should you be advertising on mobile devices?

One of the questions I get asked is should I be advertising on mobile devices? That’s a very, very good question. Especially today with more than a third of the internet traffic being from mobile devices, so what I tell people is it really depends on what it is that your selling, what it is, […]

What is the difference between search engine optimization (SEO) and Pay-Per-Click (PPC) with Google Adwords?

A lot of times I get asked a question, what is the difference between SEO, which stands for Search Engine Optimization, and PPC like pay per click such as Google AdWords. And basically, if you look at Google, you’ve got a few different sections. You’ve got your top section which is typically ads that’s AdWords […]

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