Our 3-Step Marketing System
At Jimmy Marketing Our Mission Is Your Success
At Jimmy Marketing, we can help you automatically and predictably attract more new patients from the web by implementing our proven, three-step system.
Step 1: Get Your Website Right
The right website shares a message that doesn’t simply make you look like a great choice – it makes you the obvious and only choice for anyone reading it! We work with you to produce an irresistible offer and a message that differentiates you from your competitors. In short, you are the best option in your area, and we make sure your website visitors realize that.
Messaging alone doesn’t make a fantastic website, though. We also ensure that your website works consistently on all types of devices, including desktop computers (both PC and Mac), laptops, and multiple brands of tablets and mobile phones. With over half of all website traffic coming from mobile devices these days, having a responsive website that changes based on screen size is essential.
Step 2: Attract More of Your Ideal Patients to Your Website
The best website in the world is useless unless people are reading it! When someone goes to Google and searches for the type of treatment you provide, you need your website to be at the top of their search results. We partner with search engines and optimize your website to increase your visibility.
We oversee targeted advertising with Facebook, as well. The type of targeting we can do these days allows us to get you in front of people who need your treatment but don’t even know it yet! The key here is to send the right message to the right audience at the right time. We work with Facebook to accomplish this.
We can also manage retargeted advertising for prospects who have already visited your website. When they browse away from your site and go elsewhere on the internet, your ads will continue to appear for them. This helps ensure that they remember you when they’re ready to make that phone call.
These are just a few of the traffic sources we can utilize to help you attract more of your ideal patients.
Step 3: Hold Your Marketing Dollars Accountable
Marketing is all about testing. After all, what worked yesterday may not work today, and what works today may not work tomorrow. For this reason, we provide you with a proprietary dynamic phone call tracking and categorization system which helps us help you to get a profitable return on your marketing investment.
With dynamic call tracking, a unique phone number appears to prospects on your website based on where that person came from. For example, a Google paid ad, a free Google search, a Facebook ad, or a different traffic source will each show a different phone number accordingly. Additionally, we listen to every incoming call and classify it into one of five categories: existing patient, a lead that turned into an appointment, a lead that didn’t turn into an appointment, a missed call, or a non-lead call. With this information, we are able to determine which traffic sources generate the most leads.
We take all of this data and share it with you. Then, we work together with you to identify which ads are producing the best results. We start with a small test budget at first to identify the pockets of profit that exist in your market. Then we scale up advertising in the areas that are producing strong results. We continue to collect data and review it throughout your relationship with us. In this way, we always stay on top of the market and continue to change and tweak your advertising as needed. We never stop holding your marketing dollars accountable.
Would you like to learn more about what we do and how we can help your practice prosper? Click here to schedule an appointment with our top marketing advisor today. We look forward to meeting you!