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Bringing your business onto Facebook is an excellent marketing strategy because there are so many potential customers with accounts there. Once your page is established in the Facebook world, how exactly can you generate a wider fan base?
Network With Other Businesses
Find businesses that you can help out. For example, if you want to market your family owned restaurant, find a freelance writer or marketer on Facebook. Ask the person to do some writing or promotional work for you, and then you can both advertise each others services on your pages, thereby creating a larger potential audience.
Everyone loves a good contest, so run ones asking people to come up with a name or logo for a new product or dish. Be sure that the prize draws the winner into your business. You could offer a certain percentage off some of your products, a complimentary meal or an extra service for existing clients.
Promote Specials and Deals
Make sure to use your Facebook page in the same way that you use your physical storefront. When the shop is having specials, deals and discounts, be certain to post them on Facebook. Send the link to family members, friends and acquaintances that may be interested. You could also consider starting a Facebook event to go along with the fan page.
An Appealing Fan Page
If web surfers have the choice between a webpage full of details and pictures and one with scanty information, they are likely going to go for the former. Keep your page updated with your latest hours, photos from events that you have held and the newest services that you’re offering.
Don’t Spam People
You should get the word out by messaging people who might be interested. However, Facebook users are generally a bit startled by constant messages online from people who they do not know.
Keep your online business dealings practical, friendly and profitable to ensure a steady fan base.