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Award-Winning Marketing Expert Explains Why a Website Is Important

award winning marketing expert website importanceAccording to our business online marketing expert, Jimmy Nicholas, a well-designed website is not only important for every company to have; it’s essential. There’s no shortage of available sites that will help you build a website, some even for free, but throwing a website together without a professional game plan could have serious ramifications.

Among many other things, your company’s website helps to build your brand and your professional reputation. When the stakes are that high, our business online marketing expert suggests hiring a professional team, like Jimmy Marketing, to get the job done right. If you choose to go it alone, however, there are certain things you should know before you begin.

Before You Build – A Message from Our Business Online Marketing Expert

Let’s start with the basics, which is knowing the overall purpose of your website. Each and every website out there serves two main purposes, as outlined below.

1. Inform Your Current & Potential Clients

One main goal of your website is to provide information to your current and potential clients. If someone wants to know something about your company, your website should be the place they go to get answers. Our business online marketing expert says this could include your company history, staff bios, and any awards or recognition you’ve received. You should always make sure to include information like your physical or mailing address, contact phone numbers, and any necessary email addresses. It’s also important to provide details about the products and/or services you offer and how someone goes about purchasing them or scheduling an appointment with you.

Use Your Website to Grow Your Business – Advice from Our Business Online Marketing Expert

2. Grow Your Business

Another function of your company’s website is to grow your business. The more people see what your company has to offer, the more likely they are to buy your products or use your services. In addition to being viewable on mobile devices, there are several ways to increase your site’s exposure:

SEO

In order to be seen, your website not only must be optimized for mobile viewing, but also for search engines. Our award-winning marketing expert, Jimmy Nicholas, says Search Engine Optimization (SEO) is vital for growing your business. SEO uses targeted keywords on each page to increase your rank on search engines. With a website optimized for SEO, your company is more likely to appear in search engine results, and is more likely to gain new business, in turn.

Google Analytics

Tools like Google Analytics are invaluable when it comes to helping your business grow. By providing data feedback from your website on things like number of clicks, bounce rate, and time spent on each page, you’re able to see how users are interacting with your website. Armed with this information, you can make necessary adjustments and test to see the best ways to make those numbers reflect your efforts.

Social Media

Link to your social media accounts-advertise or post giveaway contests on Facebook, Twitter, and Instagram, to name a few. This will help your company gain exposure and build not only a professional reputation, but also a relatable persona.

Need help? Contact Our Award-Winning Marketing Expert!

When it comes to your company’s website, it’s important that your overall message is clear. Make sure it’s easy to figure out who you are, what you do, and how your audience can get in touch with you. If you’re struggling with how to build your website, give our award-winning marketing expert, Jimmy Nicholas, a call! With years of experience, our team can help your company produce an effective website that works for you!

Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals.

Do you want to learn more about how Jimmy Marketing can help grow your practice?

Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!

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