If you are just starting out in your online business, investing in an advertising program can be daunting. You may have fears of wasting your time and money on efforts that provide little to no return on your investment. Because of this, you may begin by using free marketing methods, but you will likely notice how much time it takes to gain recognition and get ahead of your competition using these tactics. That’s why our business online marketing expert says a serious marketer should consider investing in pay-per-click advertising (PPC). Keep reading to learn a few benefits of using PPC.
The Benefits of Pay-Per-Click Advertising, According to Our Business Online Marketing Expert
1 – Easy to Measure & Track
Pay-per-click is a straightforward form of advertising because you only pay when someone clicks on the ad. For this reason, our business online marketing expert says you can track exactly where your dollars are spent and the effectiveness of your ads, plus the results are much quicker than with organic search. With traditional advertising, you spend money on ads, but it can be difficult to know whether a specific ad is effective.
2 – You’re in Control
With pay-per-click, you can assess your new business website needs and set your budget accordingly, plus you have the freedom to adjust it at any time. Reaching your target market is easy – all you do is use the location targeting and delivery options, and your ad will reach a specific audience.
3 – Multiple Uses
The data from pay-per-click can be used in other ways as well. You can use the information to test targeted keywords, a/b testing for landing pages, or even to promote a new product or event. Our business online marketing expert says using this form of advertising will increase your brand awareness and establish your business or practice as an authority in your industry.
Let Our Business Online Marketing Expert Help with Your PPC Campaign
If you’re ready to take the pay-per-click plunge, let our award-winning marketing expert, Jimmy Nicholas, and the Jimmy Marketing team help you get started on the right foot. Don’t waste another marketing dollar – call today for more information or to schedule your FREE consultation!
Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!