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In 2017, it’s not just important for a company to engage in business online marketing; it’s essential. With more and more people going online to research products and services, if your company isn’t on the web, you risk losing a substantial amount of business to your competitors. According to award-winning marketing expert Jimmy Nicholas, your website should provide current and potential clients with information about your company, provide client reviews, answer common questions, and highlight the products and services you offer.
Think about the last time you went online to research a company – did their website answer all your questions? What motivated you to choose that company, or what made you move on to the next search engine result? Did client reviews play a role in your decision?
There are many necessary elements that all work together to make your company successful, but managing your online reviews is even more important than having a website. Your company’s online reputation can either help you grow or stop your progress in its tracks, so staying on top of it is crucial. There are several things to keep in mind regarding reviews; our business online marketing professional shares his advice below.
Online reviews are mostly found on a company’s website, but there are also numerous other outlets that exist solely for posting reviews. Google+, Yelp, Angie’s List, and the Better Business Bureau are several places your clients can post about their experiences with your company. Social media pages, like Facebook, are also widely used for sharing reviews and experiences.
Obviously, good reviews are something every business desires, but what do you do once you have them? Jimmy Nicholas suggests responding by thanking the client, reinforcing their positive experience, and asking how you can serve them better in the future. There’s always room for improvement, right?
Responding in this way sends the message to your online audience that your company values their opinions and will go the extra mile to ensure they always have a satisfying experience.
Even successful companies with a strong focus on customer satisfaction can get negative reviews from time to time. The best way to deal with a negative review, according to our business online marketing professional, is to respond as soon as possible, always be professional and positive, and offer a solution to the issue. Oftentimes, this behavior will put a positive spin on a negative situation and help to maintain your company’s good reputation.
There’s no shortage of programs and software available for monitoring your company’s online reputation. Rather than designating a person to manually check dozens of sites daily, using a formulated, professional program can save you loads of time and money. Jimmy Marketing’s business online marketing experts have developed an innovative Reviews Accelerator system to help triage negative reviews, so they can be handled within your company. It also combines all your marketing efforts to pool your reviews and leverage them as a sales force of people promoting your business. With a little help from our Reviews Accelerator, managing your online reputation and growing your company has never been easier.
Our system is constantly being tweaked to match the ever-changing demand of the digital marketing world and to better serve our clients. Speak with our business online marketing team today to see how our Reviews Accelerator can work for you or to schedule your company’s complimentary reputation analysis. Click here to contact us today!