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Digital marketing is all about alphabet soup these days – CPC, CTR, CRO, CMP, PPC – who can keep track? Thanks to our dentist marketing experts at Jimmy Marketing, you can add a few of these important acronyms to your own online marketing vocabulary. Keep reading to learn how we break down some important marketing terms such as SEO (Search Engine Optimization) and PPC (Pay-Per-Click).
Whether you are looking for great methods in dentist marketing or marketing for other medical or professional fields, SEO is a critical term for you to know. Search Engine Optimization, or SEO, is a complex process of ensuring that your website shows up on the first page of search results, when people use search engines like Google, Bing, or Yahoo. Simply put, your website’s SEO is important because it helps new customers and clients quickly find you online.
Jimmy Marketing knows that everyone wants that highly coveted “#1 rank” on sites like Google. Unpaid SEO search results are referred to as “organic” or “natural,” using specific titles, keywords, links, and engaging content to draw users to your site. Our dentist marketing clients also have the option of paying for search engine advertising with an online system called PPC, or Pay-Per-Click.
According to knowledgeable digital dental marketing professionals like Jimmy Nicholas, PPC can be a very cost-effective way to get your site noticed by your target audience. When you pay for search results with PPC, you only pay a fee when someone actually clicks on your online ad.
While there are many PPC options out there for professional, medical, and dentist marketing plans, Google AdWords is the most common, simply because of the high volume of traffic provided by the world’s most popular search engine. Your options also include search engines such as Bing and Yahoo, or using social media platforms like Facebook and Twitter.
Jimmy Marketing know there are many ways for you to maximize the amount of traffic on your website, but our digital dentist marketing professionals also know that each and every client has unique marketing goals and budgets. We want you to get the very best ROI, or Return on Investment. Most often, this means that Jimmy Marketing advises clients to invest their marketing dollars in a highly measurable platform like Google AdWords.
As clients begin to experience more and more website traffic, Jimmy Marketing continues to test and tweak the most responsive digital marketing plan, which may eventually include an effective combination of SEO and PPC.
Schedule your call with a marketing advisor now. Whether you’re ready to start the Jimmy Marketing journey to success, or if you simply have a question about Google AdWords, we are here for you. Click here for your free consultation!