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Google or Facebook Ads? Digital Marketing Expert Explains Key Differences

digital marketing expertIn the fast-paced, ever-changing world of digital marketing, the professionals at Jimmy Marketing recognize the ongoing challenges facing small businesses and medical practices with limited advertising budgets. If you are wondering if your marketing strategy is on target to maximize your reach and engagement with new patients, keep reading for advice about online advertising from Jimmy Nicholas, our digital marketing expert.

Both Platforms Are Valuable Components of Your Marketing Plan

While you may think that you need to choose between these two giant media platforms that directly compete for advertising revenue, Google and Facebook each have different strengths when it comes to both finding and targeting your new customers or patients. According to our digital marketing expert, clients who use both platforms maximize their online presence as well as see a significant increase in ROI.

Google AdWords Delivers

As the world’s most popular search engine, the number of searches on Google surpasses several billion per day. This means that your paid search with Google AdWords is a powerful way to use specific keywords to reach potential patients who are looking for your particular specialty and skill set.

According to Jimmy Nicholas, using Google AdWords gives you unparalleled access to an immense audience of users actively searching the services and treatments you provide. In fact, if you are looking to grow your medical practice, you can’t afford NOT to use this formidable platform.

Leverage the Popularity of Facebook

Despite issues surrounding privacy and use of personal data, Facebook is currently the most widely used social media site on the planet. With billions of users worldwide and two hundred million users just in the United States, Facebook ads have the remarkable ability to precisely target your desired demographics. Instead of the paid search of Google AdWords using keywords to find new patients, Facebook advertising helps them find YOU, based on their personal, freely shared beliefs, interests, and values. This monumental level of targeted advertising was only a marketer’s dream just a decade ago!

Looking to Make Google and Facebook Part of Your Digital Marketing Strategy?

The experienced online advertising team at award-winning Jimmy Marketing can help! Incorporating these two kinds of advertising platforms into your marketing strategy can significantly boost the bottom line of your medical practice. Call today for more information or to schedule your FREE consultation with a member of our knowledgeable team!

Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with online marketing for podiatrists, dentists, orthodontists, and other medical professionals. Do you want to learn more about how Jimmy Marketing can help grow YOUR specialty niche? Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!

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