According to the Hearing Loss Association of America, about 48 million Americans (20 percent) report some degree of hearing loss. Yet many hearing loss centers and audiology practices find it challenging to market to this target audience, especially as small businesses on a limited budget. With so many avenues and platforms available today, it is sometimes difficult to pinpoint which ones will serve you best. Our marketing expert, Jimmy Nicholas at Jimmy Marketing, offers advice on audiology marketing ideas that are also budget-friendly.

Perfect Your Elevator Pitch

Everywhere you go is an opportunity to talk about your business or show your expertise, so be sure you have your elevator pitch down to an art. Make it brief – typically 30-60 seconds – and to the point, just enough to say who you are, what you do, who your ideal customer is, and how you are unique. Done well, an elevator pitch can be a powerful marketing tool – and it’s free.

Speak to Groups

Many people who suffer from hearing loss wait years before they seek help. You can break down that wall by speaking to groups about hearing health and hearing aids, and their effect on overall health. Consider assisted living facilities, professional construction companies, and military groups, among others.

Hold an Open House

There’s nothing like “free” and “no obligation” that catches people’s attention, so why not hold an Open House and offer free hearing screenings? Promote it on your website, facebook page, or email newsletters and maybe even offer a discount or limited time offer.

Get Writing & Blogging

Every time you blog about hearing health and hearing-related issues, you are setting yourself up as an expert in audiology. So it is crucial that you have blogs on your website. But don’t stop there. Research free health-oriented publications in your area and pitch them on topics you would like to write about. If they also have a digital version, include the link on your website, once it is published.

Social Media & Email Marketing

Use your business Facebook page to post specials and offers to current patients, and consider inexpensive, targeted Facebook ads to reach potential new customers, And don’t forget to stay in touch with current patients by sending out newsletters, promotions, and reminders via email.

Consult Our Expert Marketers To Learn More About Audiology Marketing Ideas

Our award-winning marketers at Jimmy Marketing advise and assist with marketing for audiologists, orthodontists, dentists, and other medical professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!