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Business Online Marketing Expert Answers: Why Is Online Video Important?

Our business online marketing expert says if the point of having a website is to increase your online traffic, then why not use it to it’s full potential? Don’t get stuck in the rut of posting the same old content over and over; switch up your routine and give your users something original. Try posting online videos as a unique way to get your company’s message out and connect with your users. Our award-winning marketing expert, Jimmy Nicholas, outlines a few of the benefits of using online videos below.

The Benefits of Online Video – from Our Business Online Marketing Expert

1. Builds Rapport

Think about it, if you’re constantly throwing business jargon and ads at your users, they’re eventually going to tune you out. According to online marketing for businesses best practices, people don’t want to be “sold” to, but rather “informed.” If you switch up your content by including a behind-the-scenes video of an event or a day at the office, for example, your company is automatically seen as more personable. When you become personable, it means your users are able to relate to you on an emotional level, which builds a connection. This connection builds trust and increases the likelihood the user will contact your business.

2. Adds SEO Value

Search Engine Optimization (SEO) is the process of driving organic traffic to your website. By using certain keywords on each page, your site will rank higher in search engine results, like Google, Yahoo, and Bing. When you add video to the mix, you can incorporate YouTube, which adds to the organic traffic as well. Since Google owns YouTube, it indexes videos in the search results, and if your videos are setup correctly, it will help your search engine ranking.

3. Provides Leverage

Once you post a video online, it exists until you remove it. This means it can be viewed an infinite number of times, and basically acts as a virtual salesperson for your practice. Our business online marketing expert says it’s a great idea to use video for product demos or to give an overview of what your practice is all about.

Customer and patient testimonials are also valuable ways to use video. Since your online reputation is of the utmost importance, positive feedback from existing patients or customers is a must. Your ratings on sites like Google, Yelp!, and Angie’s List, plays a big part in driving business your way. Why not leverage the videos as a way to increase the exposure of your practice?

Let Our Business Online Marketing Expert Help with Online Video!

The bottom line? Mixing up your content with video is an overall great way to drive more traffic to your website. It increases your exposure, which will not only keep your current clients, but also drive new business your way. If you’re looking for help with online video, let our award-wining marketing expert, Jimmy Nicholas, help skyrocket your online business marketing exposure.

Do you want to learn more about how Jimmy Marketing can help grow your practice?

Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!

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