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The expert digital marketing professionals at Jimmy Marketing know that a small practice owner can sometimes come up short when it comes to budgeting. This is especially true when you’re planning your marketing strategy to grow and develop your practice. What CAN you do when you are marketing for doctors on a small practice shoestring budget?
“Where there’s a will, there’s a way,” Jimmy Marketing’s friendly marketing founder and advisor, Jimmy Nicholas, likes to say this to doctors with limited medical marketing budgets. Our professional digital marketing team knows there is always SOME way you can attract more clients or patients to your business or practice.
Besides the many free resources available to you when you explore our Jimmy Marketing website, our handy tips will boost your online presence – regardless of the size of your budget.
With so many ways to reach potential customers these days, you may wonder if it is still worth sending email. Jimmy Marketing’s answer? A resounding YES!
Recent research indicates that in 2017 alone, people will send and receive about 270 billion emails per day! Even for a business with a small marketing budget, email marketing can be an essential part of your marketing for doctors strategy. Digital marketing experts also agree that email marketing still delivers strong ROI, or return on investment. According to Jimmy Nicholas, many of the large email marketing services, such as Constant Contact and Mail Chimp, offer user-friendly platforms with free trials or small monthly fees.
Jimmy Marketing says social media marketing for doctors is another great way to attract and retain new customers without breaking the bank. Many small practice owners use sites like Facebook, Twitter, Pinterest, and Instagram to get the word out about their offices.
You don’t have to be a social media expert to recognize how popular social media is – Facebook alone reached 2 billion monthly users in 2017. In fact, according to Jimmy Marketing, 70% of adults in the U.S. now use social network sites to engage with content and share information with other users. Perhaps even more importantly, social networks give you the opportunity to build relationships with your target audience and get important feedback in real time.
Experienced marketing professionals like Jimmy Nicholas know that blogging is another inexpensive method when marketing for doctors. Blogging can build your online presence and engage your target audience. You may want to consider offering potential customers and clients a free, informative download with content that highlights your knowledge and experience.
Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals.
Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!