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Our online marketing for businesses expert says when you want to increase the amount of traffic to your website, one of the best ways to do so is by implementing new content. Content comes in many forms and having fresh content is one of the most crucial factors to having a successful website. Anything from blogs to memes and bios can be used to generate traffic, but there is one content form that is outperforming them all – online video!
By adding video that represents you or the brand you want to grow to your website, you can experience additional perks that will benefit your business or yourself in the future. Video content captures the attention of your users, engages them with the messages you share, and provides an additional platform for conversation. These aren’t the only benefits, however, keep reading to learn more perks of using online video from our online marketing for businesses expert.
By sharing videos with your visitors and making a direct connection with your online followers, our online marketing for businesses expert says you’re helping to build your website’s reputation and credibility, plus contributing to building stronger customer relationships and opinions of your site and brand. Staying actively involved in responding to followers and customers online is the quickest way to build a positive image. The more involved you are with those who visit your website through video and other forms of media, the more popular your website will become along with the content or the products you produce.
Placing videos on your website allows you to share the content of the videos on social media platforms, which actively increases your viewership and the audience you are appealing to online. Videos appearing on social media networks allows for increased commenting, sharing, and promoting of your products and services from visitors, according to our business online marketing expert. In turn, using social media to share videos increases your search engine ranking, plus it’s also entirely free of cost, which saves you time and money.
Maybe the greatest benefit of using online video is that once it’s online, it’s there forever, or until it’s deleted by you. This means it’s always there, working as a virtual salesperson for your business! Each time it’s viewed, shared, or someone adds a comment, the video is essentially building your online audience and reputation. This increases tenfold when you post a positive video review or testimonial from a client or customer. Consumers are increasingly looking at reviews to make decisions, so our business online marketing expert urges you to use videos to your advantage.
Have questions? Let our award-winning marketing expert, Jimmy Nicholas, and the Jimmy Marketing team help to skyrocket your company’s website traffic and build your online reputation. Call today for more information or to schedule your FREE consultation!
Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!