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According to Jimmy Marketing, if you aren’t including mobile ads in your online marketing strategy, you are missing a significant opportunity to reach your target patient population.
Read more to learn 3 reasons why you should incorporate mobile ads in your online marketing for orthodontists.
According to our expert team in charge of online marketing for orthodontists, currently there are about 223 million smartphones users in the United States –almost 75% of American adults – and that number is expected to rise another 9% next year. In fact, research shows that for adults under age 29, the percentage of smart phone users climbs to 92%. This data alone reveal that you can’t afford NOT to use mobile to reach and engage your desired demographic.
While the number of mobile phones continues to rise in the U.S., mobile device software has also vastly improved over the past decade. When Jimmy Marketing strategizes online marketing for orthodontists, it is important to recognize that today’s online users no longer need to be situated at their desktop computers at work or home. People constantly refresh their social media apps, email, and online sites on their mobile devices throughout the day. For any marketing campaign you employ to grow your orthodontic practice, you need to use relevant messages to reach patients where THEY are – on their smart phones.
When we advise clients about online marketing for orthodontists, we include mobile advertising because want you to take advantage of the tremendous geo-targeting ability of cellphones. This strategy delivers location-based information for potential patients in your own local region or market. In addition, using mobile is also a fraction of the cost of other forms of advertising, making it a fairly cost-efficient way to reach your target audience.
Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!