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According to orthodontist marketers, setting up conversion goals is one of the simplest ways any small businesses can analyze website performance. A “conversion” is measured each time a website visitor takes an action on your website, explains Jimmy Marketing. Tracking these unique events allows you to set a benchmark to measure how your website is performing. However, website conversion rates hover anywhere from 2-10% – which is not a significant return on your marketing dollars, adds Jimmy Marketing. Keep reading to learn from our orthodontist marketers about how retargeting can increase both your brand awareness and your bottom line.
Orthodontist marketers know that most potential customers or clients browse a website but do not usually make a purchase or fully engage with the site. As the user continues to browse the Internet, the previously viewed website content is usually quickly forgotten. Retargeting is a way to keep visually reminding the user about your website and your products and services.
Retargeting is highly “target-specific” marketing, explain our orthodontist marketers. A small piece of computer code, called a pixel, is unobtrusively stored on each site visitor’s computer, which is then used to track the movement of these particular consumers navigating across the Internet. This means you continue to connect with potential clients or customers who have expressed interest in your local brand and services.
Our award-winning orthodontist marketers at Jimmy Marketing advise and assist with marketing for orthodontists, dentists, podiatrists, and other medical professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!