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Orthodontist Marketing Techniques: Use Competitive Analysis to Spy on Your Competition

orthodontist marketing expertEvery online orthodontist marketing campaign has several important steps that need to be taken in order for your practice to skyrocket to success. If you’ve invested time and money into a state-of-the-art website, then competitive analysis, or “spying on your competition,” is exactly what you need to take your reach and return on investment to the next level.

How to Stay Ahead of Your Competition in Orthodontist Marketing Campaigns

“Spying” on your competitors doesn’t mean you should simply copy what they are doing. Rather, you should gather information to keep tabs on trends, be inspired to try new tactics, and use what you learn to market yourself not at the status quo, but far above it. Keep reading to learn five main suggested ways to stay ahead of the game.

1. Compare Websites

First and foremost, checking out your competitor’s website is crucial. Look at the design elements – is it easy to navigate and view? Can you quickly determine the products and/or services they offer, as well as their contact information? Maybe the most important thing to do is to compare their site to yours. Ask yourself what’s similar, what’s different, and what you think works well. This is a vital final step – imagine that you’re a prospect; would you choose to do business with that company over yours based on what you see? If your answer is yes, then it’s time to make some changes to your website.

2. Google Search

Google is a useful tool in several ways for an orthodontist marketing campaign. A good place to start is by doing a search for your industry niche phrase and making note of what shows up. Look at the website results – do you see your website? If so, look at how its ranking stacks up to your competition. Also, take a look at your competitor’s reviews and how they compare to yours. If their reviews are consistently better than yours, then adjustments to your website, marketing campaign, and company procedures are in order.

3. Google Alerts

Google Alerts is another worthwhile tool that monitors content changes on specified websites and notifies you directly of new search results. This helps you to keep tabs on a certain website or keyword, and when a new web publication matches your specifications, you will be notified of the change. This is useful for monitoring your competition as well as your own website.

4. Google AdWords Keyword Planner

This free tool from Google makes it easier to create new ad campaigns by allowing you to search for keywords and ad ideas. You can look at the estimated search volume for certain keywords, find out which keywords are trending, plus check out which keywords your competitors are using. Armed with this information, you can create your orthodontist marketing campaign using keywords that outperform your competition.

5. Ispionage

For a monthly fee, this tool allows you to monitor your competitor’s keyword usage to see how well they are performing organically, as well as in pay-per-click, in both Google and Bing. You can track how much they spend on organic and paid search, plus the effectiveness of their ad copy. This data helps you to drive targeted traffic, generate more leads, and increase conversion rates.

Need Help? Contact Our Award-Winning Orthodontist Marketing Team!

These are just some of the ways you can keep an eye on your competitors to make sure your marketing efforts are ahead of the game. If you need help with your marketing campaign, our award-winning marketing expert, Jimmy Nicholas, and the Jimmy Marketing team are always available for guidance. We have the experience to make your website a traffic-generating machine that surpasses your competition by leaps and bounds. Call today for more information or to schedule your FREE consultation with a member of our dynamic team!

Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with online marketing for orthodontists and other medical professionals. Do you want to learn more about how Jimmy Marketing can help grow your orthodontic practice? Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!

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