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“My New Website Is Live – Now What?” Jimmy Marketing Shares Important Next Steps for Podiatry Marketers

Many business owners pay top dollar for beautifully designed websites and then sit back and wait for new business to pour in. Read more to learn about strategies that will drive traffic to your practice site, from our expert digital marketing strategist at Jimmy Marketing.

Jimmy Marketing Advises Podiatry Marketers to Leverage Websites with Analytics

There are over one billion websites out there – how do you attract the traffic you want to yours? A static website is not an effective way to reach and engage your target audience. In fact, “your website should be an ongoing project,” advises James Nichols, founder of Jimmy Marketing and consultant to podiatry marketers. Web analytics services, such as Google Analytics, provide plenty of useful data about your website traffic to measure how well your website is performing. These metrics can then be analyzed to find out what is working – and what needs improvement.

What Can Your Podiatry Practice Learn from Web Analytics?

According to the knowledgeable podiatry marketers at Jimmy Marketing, Google Analytics is the most popular web analytics platform, and it is free! Regardless of which web analytics service you choose, some of the most important metrics to consider are:

  1. Conversion rate, or, completed transactions by new or “unique” visitors to your website. “This is a very different kind of measurement compared with how your “repeat” users navigate your site, adds our expert podiatry marketer at Jimmy Marketing.
  2. Sources of traffic, or how your potential patients found you, which allows you to continue to focus on your strategies that are already proven successful
  3. Bounce rate, or how quickly your patient prospects leave your site without engaging with your content. This metric may indicate that your content is not interesting or relevant to your users.
  4. Average duration measures how long visitors stayed on your site and tracks their specific behavior. This type of data can demonstrate how effective – or ineffective your call to action is for your audience.

According to Jimmy Marketing, ongoing analysis of your key website’s metrics can shape your online podiatry marketing strategies – and successfully drive the highly desired online traffic to your site AND office.

Jimmy Marketing Helps Podiatry Marketers Increase Web Traffic!

Converting website visitors into new patients takes hard work and dedication, but Jimmy Marketing makes it easy for our podiatry clients. Our expert digital marketing team uses a blend of online strategies, such as retargeting and display advertising, to maximize the reach of your website.

Want to Learn More About How Experienced Podiatry Marketers Can Help Grow YOUR Practice?

Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!

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