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Many business owners pay top dollar for beautifully designed websites and then sit back and wait for new business to pour in. Read more to learn about strategies that will drive traffic to your practice site, from our expert digital marketing strategist at Jimmy Marketing.
There are over one billion websites out there – how do you attract the traffic you want to yours? A static website is not an effective way to reach and engage your target audience. In fact, “your website should be an ongoing project,” advises James Nichols, founder of Jimmy Marketing and consultant to podiatry marketers. Web analytics services, such as Google Analytics, provide plenty of useful data about your website traffic to measure how well your website is performing. These metrics can then be analyzed to find out what is working – and what needs improvement.
According to the knowledgeable podiatry marketers at Jimmy Marketing, Google Analytics is the most popular web analytics platform, and it is free! Regardless of which web analytics service you choose, some of the most important metrics to consider are:
According to Jimmy Marketing, ongoing analysis of your key website’s metrics can shape your online podiatry marketing strategies – and successfully drive the highly desired online traffic to your site AND office.
Converting website visitors into new patients takes hard work and dedication, but Jimmy Marketing makes it easy for our podiatry clients. Our expert digital marketing team uses a blend of online strategies, such as retargeting and display advertising, to maximize the reach of your website.
Jimmy Nicholas of Jimmy Marketing is an award-winning online marketer who advises and assists with marketing for doctors and other professionals. Click here to arrange a time to speak with our lead marketing advisor. We form exclusive client relationships by working with only one niche per service area, so contact us before your competitor does!