What Is Online Marketing?
Reach Your Target Audience with Jimmy Marketing
With the Internet’s global reach and accessibility, it doesn’t take a genius to grasp the significance of using online marketing for a business or organization. In fact, online marketing is the #1 medium used by marketers today. Even if you run a local business, the way people search for, shop around and make decisions all begins online. Which is why it is important for any medical practice – small or big – to have an Internet presence. But exactly what is online marketing? Keep reading to learn more from our online marketing expert, Jimmy Nicholas.
In its most basic definition, online marketing is used to promote products or services via the Internet through a variety of tools and strategies that help drive traffic, leads, and sales. It is also sometimes referred to as digital marketing, content marketing, and Internet marketing, but regardless of what it is called, a well-thought-out online marketing strategy enables customers to connect with your business organically, and on a more personal level than traditional advertising.
Finding the Sweet Spot
With online marketing, you are not having a one-way conversation with your target audience. Instead, you are inviting them to learn more about your medical practice and earning their interest. If you find the sweet spot – the right marketing strategy mix that resonates with your target audience – you may convert them into sales. Here are some tactics and channels that encompass online marketing:
Website – Is your website producing a substantial return on your investment? Most people will search and review a provider’s website first to read up on their services and offerings. Make sure yours communicates this well.
SEO – Search Engine Optimization (SEO) is the process of boosting your website in search listings, so it ranks higher on a Search Engine Results Page (SERP) when people search for words/terms that match up with what you are offering or selling.
SEM – Paid search engine marketing (SEM), usually, pay-per-click. Your ad is displayed on a search engine like Google when someone enters one of your keywords. If they click through, you know it connected with them on some level. SEM a great way to get feedback for your ad and also test different ads.
Social Media – Ads on Twitter, Facebook, LinkedIn, Pinterest, and Instagram, to name a few.
Blogs – A great way to have a conversation with potential customers. Offer news, updates, advice, or any valuable information that they can use or relate to, and you just might find them sharing it, commenting on it, visiting your website, or best of all, becoming a customer.
Online Advertising – Banner ads, text ads
Email Marketing – If you have a substantial list of subscribers, email is an efficient way to inform them about specials, events, limited time offers, and more.
More Benefits of Online Marketing
Online marketing may be a softer, gentler approach to marketing than what’s been done in the past, but it offers so many more advantages. Here are just a few of them:
Inexpensive – Lower operating cost than traditional advertising, yet it reaches a far wider audience.
Fast & Convenient – Consumers can search, purchase, and make appointments at their own pace and in the convenience of their own surroundings.
Analyze the Results – With online marketing, you can measure and track results through a number of analytic tools such as Google Analytics and Hootsuite. You will know how effective a marketing campaign is, meaning what works and what doesn’t, thus allowing you to make adjustments to help improve leads and sales.
Target Your Demographic – Online marketing gives you the ability to target your services specifically to your niche audience. Every time someone fills out a form, visits your website, or clicks through an ad, you will gain valuable information about them and their interests. Studies have shown that targeting specific audiences with their interests leads to higher returns.
What Is Online Marketing? Schedule Your FREE Strategy Call to Learn More
The experienced online marketing team at award-winning Jimmy Marketing can help! Let us help you create a customized, targeted online marketing strategy that can significantly boost the bottom line of your medical practice. Click here today for more information or to schedule your FREE consultation with a member of our knowledgeable team!