Best Orthodontic Marketing Ideas – 7 Smart Ways to Stay Ahead of Your Competition
These days, more and more adults are seeking orthodontic care and in fact, adults make up about 20% of orthodontic patients. As an orthodontist, you have two target audiences: parents of children who need orthodontic care and adults who are seeking it for themselves. So what are the best orthodontic marketing ideas that will help build brand awareness and enhance your advertising with these audiences? Here are seven recommendations from our award-winning marketing expert, Jimmy Nicholas.
#1 Think Local
While online marketing’s reach is global, your orthodontic practice depends on the local community for potential patients. Your competitors are also vying for the same customers so it’s a good idea to list your practice on highly-trusted, local online business directories – think zocdoc.com or vitals.com. Also, everyone reads reviews so be sure to ask your patients to write a review either on your website page, on Google or Yelp.
#2 Maintian an Active Social Media Presence
Offering news, advice, quizzes or any other information about orthodontics on your social media platforms is key to keeping customers (and potential customers) engaged with your practice and your brand. You can have fun with some of your posts, but be sure to also keep it professional.
#3 Jump on the Email Bandwagon
Email marketing is a bit of a no-brainer when you are trying to reach customers locally. Just make sure that what you offer is relevant, whether it is a teeth-cleaning special, product discount, or a shout-out on their birthday. Above all, make it personal by greeting them by name and personalizing your message like you are talking to them one-on-one.
#4 Grab Their Attention with Flexible Payment Options
We all know orthodontics isn’t cheap, so by offering 0% interest or some type of affordable payment plan, you will no doubt get a parent’s attention when it comes time for their child’s orthodontic treatment, as well adults who have been putting off care because of cost.
#5 Get Blogging – Or Hire Someone To Do It For You
Most orthodontists don’t have time to write blogs, so hire someone who can generate fresh, pertinent content for your blogs on your website. Whether it is news, an update on your practice, or advice about braces, content that resonates with them will keep them engaged and coming back for more. Don’t forget video content, too!
#6 Keep Up With Your Business Listings
Stay on top of your listings and reviews, track interactions and fix inaccuracies, and know what your competition is doing by signing up with a digital knowledge platform. The more you know about your online presence, the more proactive you can be with future efforts.
#7 Build A Powerful Website!
This may be a given, but you would be surprised how many orthodontists entrust their website to their nephew or neighbor. Be sure yours is well designed, easy to understand and navigate, quick to load and respond, and communicates all your strengths and services well.
These are just some ideas that can help build your business and boost your bottom line. Jimmy Marketing has plenty more – and we would be happy to share them with you.
Learn More About Best Orthodontic Marketing Ideas from The Experts
The marketing experts at Jimmy Marketing are happy to help you implement any of these ideas. Click here for more information or to schedule your FREE consultation with a member of our knowledgeable team!