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Many people know LinkedIn as a way to connect with other business people in your industry. However, many people do not know that LinkedIn is also a great business to customer resource as well.
Yes, you can use LinkedIn to get more customers to your business whether your business is a B2B or a B2C operation. This article will discuss some of the ways in which you can market yourself on LinkedIn to help your bottom line.
One of the best features of the LinkedIn memberships is the ability to join groups that have potential customers inside. Although this is a small investment on your part, is well worth it. Once you become known as an expert in a group, people will naturally gravitate to you when they have a problem that your business can fix. They will also recommend others in their networks to you as long as you are the authority on something within a group.
Use the network streams.
LinkedIn is a great place to connect personally to people you know with contacts inside businesses. Use these contacts to get yourself meetings and meeting greets with the decision-makers in other businesses. If you are a B2C operation, you can use the same tactic to become familiar with social leaders. In this way you can infiltrate social circles that you would normally have no access to.
Don’t be afraid to give away free information.
If someone has a question about your specialty in LinkedIn, you do not have to hard-sell them to get into become a customer. Do not be afraid to give away information that relates to your business. People want to know that you are an expert before they patronize your company. Just because you give away for information does not mean that they will actually do it themselves. They will hire you to do it. They just had to know that you knew what you were talking about.