Online Marketing Expert Explains Why Having a Mobile-Friendly Website is Critical to Attracting Traffic
Did you know that more than 60% of traffic from websites come from mobile devices? Or that in 2015, Google revised its algorithm for search results that weigh in a website’s mobile presence in its ranking? What this means is that only results from a website’s mobile version, as opposed to the web version will show up in searches. Bottom line? If your website wasn’t designed to be mobile-friendly, it won’t be included in a user’s search results, outside of the main keyword. Read more about the importance of having a mobile-friendly website from our online marketing expert.
Responsive Web Design
Building different sites to accommodate different screen sizes is time-consuming and completely inefficient, given the number and types of devices used today. But that’s what developers did not too long ago. Today, with responsive web design, one design layout is created to adjust to different screen sizes, using only one URL and one source for content. So no matter what the device – desktop, laptop, tablet, or smartphone – users will have the best browsing experience on your website – and your medical practice will increase its visibility on search engines.
With a mobile-friendly website, your medical practice will increase its visibility on search engines because more and more people are using their phones and tablets. Elements included in mobile-friendly design include:
- Text that’s readable without zooming
- Enough space for tap areas, e.g. buttons, links, forms, and ads
- No scrolling horizontally
Why You Should Care
As a small business owner, you’re always looking for ways to attract and acquire new patients. Having a website that’s responsive to all devices helps you by:
- Expanding your reach with potential customers on smaller, mobile devices
- Offering a positive experience that can result in converting potential patients into new ones
- Reducing on-site content management
- Allowing you to analyze, track, and report in one place
Given that 60% of searches now come from mobile and with Google averaging 63,000 searches per second on any given day, to stay ahead of your competitors, there really is no option than to take a mobile-first approach with your website.
Let Our Online Marketing Expert & Team Help Optimize Your Website Experience
If you’re ready to generate more traffic via mobile, let our award-winning marketing expert, Jimmy Nicholas, and the Jimmy Marketing team help you get started on the right foot. Don’t waste another marketing dollar – click here today for more information or to schedule your FREE consultation!