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Many professionals believe that their website simply needs to explain the services they offer and provide their contact information. While these are certainly important components of any website, there are numerous other features that should be integrated into your content to ensure that potential clients or patients decide to call you after visiting your website.
How do you know what to add to your website to push it to the next level? One great way to find the answer to this question is to perform a website logo test.
The concept behind the website logo test is relatively simple, but its potential for revolutionizing your website is significant. The test involves two basic steps:
If your answer to the question above is “yes,” then your website is too generic, and you have a serious problem.
To answer this question, put yourself in the shoes of a potential client or patient. They are searching for the best choice out there, and one way they make their decision is to compare your website with your competitor’s. If your website is equally true with a competitor’s logo on it, then you have done nothing to differentiate yourself. Visitors to your website will leave it again with no clear reason to choose you over the other options out there. You have missed your golden opportunity to convince them to call you.
The most important thing your website can do is explain exactly how and why you are the clear, obvious, and ONLY choice to meet their needs. Talk about what makes you different and unique. Some of the numerous ways you can do this include answering questions like these…
There are many other ways that you can use your website to differentiate yourself from your competition, as well. If you find yourself struggling to create a website that can pass the Logo Test, feel free to speak with one of our experienced marketing advisors at Jimmy Marketing.
The website logo test is just one component of what your website needs to compete effectively in today’s technological market. If you would like to learn more about how you can have the most effective website to attract even more prospects to your office or practice, we invite you to schedule your FREE, no-obligation marketing and website strategy call with our lead marketing advisor.